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BRITAIN SUFFERING FROM BOREDOM EPIDEMIC

A BOREDOM epidemic has gripped Britain – and it is young adults who are being hit the hardest. More than eight in ten (83 per cent) 18-24-year-olds admit to being bored EVERY day – with just nine per cent claiming to be boredom-free, according to a YouGov survey carried out by tic tac.

In fact, most Britons seem consistently bored until their mid-thirties – with 82% of 18-34-year-olds admitting to a life of daily drudgery. The boredom epidemic has already spread across the country. In London, 69 per cent of adults of all ages admit to being bored every day – making the city the BOREDOM capital of Britain.

In contrast, Bristolians and those living in the South West are the least bored in Britain – with 50 per cent of all adults claiming to be unaffected by the epidemic. Overall in the rest of the South, 62 per cent of all adults are bored every day, compared to 67 per cent in the North, 66 per cent in Scotland and 62 per cent in the Midlands and Wales.

Young and old, the survey of 2,000 adults revealed that Brits of all ages combat their boredom the traditional way – by putting the kettle on. 61% of 18-24 year-olds try to beat their boredom with a cuppa, as do almost 70 per cent (69%) of over 55s.

But, while a cup of tea may be enough to keep older people content, in contrast younger adults need a more refreshing little lift to stop them stewing.

Emma Colquhoun at tic tac said: “Britain’s young adults need something diverting to stop them getting bored.

“Our survey shows that the majority of young people use social networking and internet browsing to wind down – and now there is a website that will help them beat the boredom. “We think that the tic toc tic tac clock can help to cure to the country’s boredom epidemic.”

The tic toc tic tac clock is online now – and anyone who visits it can enjoy short, funny, entertaining videos guaranteed to give them a refreshing little lift.

Visit www.myspace.com/tictoctictacclock to help banish boredom. And if you don’t agree that your neck of woods is boring, upload your own EXCITING video and inspire the rest of the country.


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